Founder Tom Hirota, with direction by Taka Okude and design by David Melgar, launched this L.A. streetwear brand in 2007. With hopes of creating clothing by merging international designs, the team established a "retro-future" flair inspired by iconic items of past generations to create the brand's unique, colorful Joyrich pop textiles. These pop art graphics have become the brand's ultimate trademark, and the mix of influences embraced through varying styles allows for a balance between street design and unparalleled originality. Joyrich blends the essence of several styles to create balanced pieces that are always fun to wear and suggest an aura of both casual and rich.